At Magpie Press, we are conscious of the world and it’s demise especially after the passing of 22.12.2012… (lame joke) but we are very serious about doing what we can to reduce waste and choose eco-friendly materials where we can. Most of our paper is 100% cotton, our Lettra stock using 100% fibers reclaimed from the garment industry, even their factory’s power supply comes from municipal waste. Our Colour plan papers and recycle board is FSC accredited. We stock two recycle boards, Muda 700gsm and the 610gsm. It is slightly difficult on such grainy stock to get a print to stand out but these designs in particular really prove that recycled board can be just as modern looking as our other paper stocks.
Printing a stark black ink against the greyish tones of the 700gsm Muda board really gives a clean fresh look—and since this is a card for Terrazzo + Stoneworks this stock conveys just that. The design for this, by Ginamarie Hufton, is modern using a font with thick and thin contrast which makes the press seem more obvious with a pleasing texture to touch.
Simon Thornley designed his own business cards, on one side a blind emboss (over white stock as well as a batch of black stock) with an illustration printed over the recycle stock. The press is light and the brown/grey ink gives an organic feel. Simon also had stamps made with his contact details (very clever in a world we are always moving about in!!) this stamp looks great against the recycle stock.
In all my time at Magpie Press I have never seen more than one colour printed on the Recycled stock and what a striking effect a three(3!!!!) colour print has. By using recycle board, designer, Stephen McCarthy achieves the point of ‘just the good stuff’ against the organic look of the recycle board and having the logotype pop in a teal blue and blood red. Brown bread isn’t a bakery but I really wish it was, I would visit them every weekend for fresh baked delights.