It’s been a little while since our last Magpie post. We’ve had a lot of urgent jobs and finally we have a moment to catch our breath! Recently we decided to try out a new heavier weight of Lettra paper, and now have in stock Lettra 700gsm Fluorescent White ‘kid’ finish. It has pleasantly surprised us with it’s beautifully smooth and very firm finish and it’s ability to take a plush deep impression. Here are a couple designs that worked really well on this paper stock:
Jackie and Michael created a eye catching design, with their names in a flourishing font face that elegantly spills off the card. Running your hands across all this text, it feels as if the text has cut into the paper, it’s so deep. The freshness of the bright blue sitting against the fluorescent white of the paper is heavenly. It’s not just the beautifully uncomplicated design of this card that I love, it’s the feel.
Si Moore at Bayly & Moore designed these wonderful thank you postcards. And I know in theory, a thank you postcard is still a thank you card (which is personal) but there is this feeling of specialness that makes this particular thank you postcard extra-extra-personal. It’s not only the handwritten text that gives it that personal touch. At Si and Soph’s wedding bonfire – I didn’t actually attend but heard all about it–they had a huge 7ft ‘everything here is wonderful’ banner hanging between two trees (design was inspired by Best Made Co., and to me this has a very Portland/Nashville feel, I can just imagine devouring many s’mores over that bonfire…) So ‘everything here is wonderful’ became their motif and in turn came to represent everything about the occasion for them – no wonder this oozes the feel of a red-letter day! Don’t you think that deep red ink against the stark white just makes the wonderful the wonderful-est?
I have to note that double sided prints can be a little tricky with letterpress, especially when a deep press is required. When the print placement is back-to-back it really highlights the physical nature of the pressing process and can pop out the previous side’s deboss making it a very uneven looking print. But with this very plush paper stock we are able to achieve printing both sides without compromising the impression on either side.